Get ready for a major shake-up in Milwaukee's media scene! Kidd O’Shea is making a triumphant return to the city, and his comeback is packed with exciting new roles that are sure to keep fans tuning in. But here’s where it gets even more intriguing: after a decade in Washington DC, where he co-hosted Good Morning Washington and worked as a correspondent for WJLA-TV, O’Shea is diving back into the Milwaukee market with not one, but two high-profile gigs.
First up, he’s taking over as the new afternoon host at iHeartMedia’s Classic Hits station, 95.7 Big-FM (https://957bigfm.iheart.com/), bringing his signature energy to WRIT’s airwaves. But that’s not all—starting in December, O’Shea will also join Scripps’ WTMJ-TV (https://www.tmj4.com/news/local-news/tmj4-welcomes-kidd-oshea-back-to-milwaukee-to-join-morning-team) as part of their morning newscasts. This dual role marks a full-circle moment for O’Shea, who first made his mark in Milwaukee with an eight-year stint hosting nights at 94.5 WKTI from 1996 to 2004. He then spent eleven years at Audacy’s Hot AC station, 99.1 The Mix WMYX, starting as APD/MD/afternoon host before transitioning to mornings for nine years. And let’s not forget his television roots—O’Shea kicked off his TV career as a lifestyle reporter for WISN-TV.
But here’s the part most people miss: O’Shea’s return isn’t just about nostalgia. It’s a strategic move that highlights the evolving landscape of local media, where personalities like him can seamlessly transition between radio and TV. And this raises a thought-provoking question: In today’s multimedia world, is it better for hosts to specialize or diversify their platforms? Let us know your thoughts in the comments!
Meanwhile, this news wouldn’t be complete without a shoutout to Lance Venta, the founder and publisher of RadioInsight.com. Lance has been the go-to source for radio industry news since the mid-1990s, when he launched the first radio industry discussion forums. Today, he’s not just reporting on trends—he’s shaping them, advising stations and programs across America on content strategies and web platforms.
O’Shea’s return is more than just a career move—it’s a testament to the enduring power of local media personalities. Whether you’re a longtime fan or just discovering his work, one thing’s for sure: Milwaukee’s airwaves are about to get a whole lot more exciting. What do you think about O’Shea’s return? Is this a game-changer for Milwaukee media, or just another chapter in his storied career? Share your thoughts below!
